We’ve come a long way since our visionary Chairman, HH Prince Sultan bin Mohammed bin Saudi Al Kabeer, recognized an opportunity to transform Saudi Arabia’s traditional dairy farming industry to meet the needs of our rapidly expanding domestic market. That was back in 1977. Today, we are the world’s largest vertically integrated dairy company with a flawless reputation and a clear vision: to provide quality, nutritious food and beverages that enrich our consumers’ lives every day.
Our example of overcoming adversity starts in 1977. It was around then that HH Prince Sultan canister Mohammed container Saudi Al Kabeer, our visionary Chairman, perceived a chance to change Saudi Arabia’s conventional dairy cultivating industry to address the issues of a quickly extending household showcase.
Amid the mid 1990s, Almarai entered a time of rebuilding and reinvestment that took it from a decentralized structure to a concentrated structure. The point: to set up ourselves as a minimal effort maker with the goal that our shoppers can appreciate top notch items at a reasonable cost.In accordance with this model, we supplanted five decentralized preparing plants with our first focal handling plant. We likewise supplanted ten little decentralized dairy ranches with four vast dairy cultivates in Al Kharj in the focal district. In late 2005, we authorized a moment, bigger focal handling plant, joining another cheddar plant. We likewise authorized two new super-ranches. Around the same time, we moved from being an exclusive organization to an openly recorded organization and now have around 70,000 investors. Toward the finish of 2011, our market capitalization surpassed SAR23 billion.
In 2009, Almarai had begun an activity called “Almarai for Innovation Management” which is at the focal point of its development exercises. Amid 2013 Almarai has created 22 new items under its different brands. Key advancement activities were presented in 2013 over all classes. Under the Almarai mark these included Premium Cheese Slices and Premium Feta Cheese. For the L’Usine mark dispatches of ‘Best of Both Bread’ and ‘Smaller than expected Loaf’ were finished. Under the Alyoum mark the primary esteem included items were presented, Marinated Whole Chicken and parts in three energizing flavors nearby another scope of Chicken Burgers and Kababs.
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